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Вопрос № 863656 - Английский язык

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Marketing Magic
1. Why would anyone who lives in a city where the drinking water is clean, good-tasting, and free of charge pay $1.50 for a glass of bottled water? Odd though it may seem, this is a daily occurrence in New York City and has been since 1977, when Perrier water was first introduced in the United States. Perrier, a lightly carbonated water from the south of France, is chic. It became that way because the company that bottles Perrier had a very smart marketing strategy.
2. A marketing strategy is a plan for presenting a product so that it will be as attractive as possible to potential buyers, regardless of any intrinsic merits the product may have. Before Perrier came to the United States, Americans rarely drank bottled water, and then only when they feared the local water supply was contaminated. But the Perrier people changed that by appealing to Americans who were highly conscious of three things: health, weight, and fashion. Perrier was presented as a sparkling, natural drink, free of alcohol and other dangerous chemicals. But not only was it good for you, it was French. Therefore it was sophisticated as only a French drinking water could be. With this strategy, Perrier sold over 40 million bottles of water in the United States in one year.
3. Another example of marketing magic is "designer jeans." For over a hundred years, miners, farmers, and cowboys have worn jeans because they were made of sturdy blue denim that didn't wear out. They were simply the best work pants in the world.
4. But a Hong Kong businessman, Mohan Murjani, wasn't interested in selling something practical and durable. For him, jeans were a marketing problem and he wanted a new way of presenting them to the public. He decided to make a new kind of jeans, not for working cowboys, but for people who wanted to look glamorous. And Murjani succeeded. By 1978, 17% of all jeans sold were tight-fitting designer jeans. They cost no more to make than cowboy jeans, but they sold for four or five times as much. Why? Because people will pay more for fashion than they will for work clothes. And if the marketing strategy is right, anything can be made fashionable.
(World English)
Укажите, какой части текста (1, 2, 3, 4) соответствует следующая идея
The promotion of French water like healthy and chic resulted in its high sales in the USA.
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Вопрос задал(а): Анонимный пользователь, 13 Ноябрь 2020 в 15:23
На вопрос ответил(а): Анастасия Степанова, 13 Ноябрь 2020 в 15:23

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Вопрос № 860666

Прочитайте текст и выполните задания
Marketing Magic
1. Why would anyone who lives in a city where the drinking water is clean, good-tasting, and free of charge pay $1.50 for a glass of bottled water? Odd though it may seem, this is a daily occurrence in New York City and has been since 1977, when Perrier water was first introduced in the United States. Perrier, a lightly carbonated water from the south of France, is chic. It became that way because the company that bottles Perrier had a very smart marketing strategy.
2. A marketing strategy is a plan for presenting a product so that it will be as attractive as possible to potential buyers, regardless of any intrinsic merits the product may have. Before Perrier came to the United States, Americans rarely drank bottled water, and then only when they feared the local water supply was contaminated. But the Perrier people changed that by appealing to Americans who were highly conscious of three things: health, weight, and fashion. Perrier was presented as a sparkling, natural drink, free of alcohol and other dangerous chemicals. But not only was it good for you, it was French. Therefore it was sophisticated as only a French drinking water could be. With this strategy, Perrier sold over 40 million bottles of water in the United States in one year.
3. Another example of marketing magic is "designer jeans." For over a hundred years, miners, farmers, and cowboys have worn jeans because they were made of sturdy blue denim that didn't wear out. They were simply the best work pants in the world.
4. But a Hong Kong businessman, Mohan Murjani, wasn't interested in selling something practical and durable. For him, jeans were a marketing problem and he wanted a new way of presenting them to the public. He decided to make a new kind of jeans, not for working cowboys, but for people who wanted to look glamorous. And Murjani succeeded. By 1978, 17% of all jeans sold were tight-fitting designer jeans. They cost no more to make than cowboy jeans, but they sold for four or five times as much. Why? Because people will pay more for fashion than they will for work clothes. And if the marketing strategy is right, anything can be made fashionable.
(World English)
Ответьте на вопрос
Why was Murjani’s marketing strategy successful?
Murjani did not have to work hard to succeed because jeans were already the best trousers in the world.
Murjani managed to sell his designer jeans even to working cowboys.
Murjani made new sturdy denim that didn’t wear out.
Murjani changed peoples’ attitude toward jeans allying to people’s desire to look fashionable.

Вопрос № 860675

Прочитайте текст и выполните задания
Marketing Magic
1. Why would anyone who lives in a city where the drinking water is clean, good-tasting, and free of charge pay $1.50 for a glass of bottled water? Odd though it may seem, this is a daily occurrence in New York City and has been since 1977, when Perrier water was first introduced in the United States. Perrier, a lightly carbonated water from the south of France, is chic. It became that way because the company that bottles Perrier had a very smart marketing strategy.
2. A marketing strategy is a plan for presenting a product so that it will be as attractive as possible to potential buyers, regardless of any intrinsic merits the product may have. Before Perrier came to the United States, Americans rarely drank bottled water, and then only when they feared the local water supply was contaminated. But the Perrier people changed that by appealing to Americans who were highly conscious of three things: health, weight, and fashion. Perrier was presented as a sparkling, natural drink, free of alcohol and other dangerous chemicals. But not only was it good for you, it was French. Therefore it was sophisticated as only a French drinking water could be. With this strategy, Perrier sold over 40 million bottles of water in the United States in one year.
3. Another example of marketing magic is "designer jeans." For over a hundred years, miners, farmers, and cowboys have worn jeans because they were made of sturdy blue denim that didn't wear out. They were simply the best work pants in the world.
4. But a Hong Kong businessman, Mohan Murjani, wasn't interested in selling something practical and durable. For him, jeans were a marketing problem and he wanted a new way of presenting them to the public. He decided to make a new kind of jeans, not for working cowboys, but for people who wanted to look glamorous. And Murjani succeeded. By 1978, 17% of all jeans sold were tight-fitting designer jeans. They cost no more to make than cowboy jeans, but they sold for four or five times as much. Why? Because people will pay more for fashion than they will for work clothes. And if the marketing strategy is right, anything can be made fashionable.
(World English)
Определите основную идею текста.
People are ready to pay more for fashion.
Americans rarely drank bottled water before Perrier was presented in the USA.
Perrier water became chic due to the smart marketing strategy.
Every product can be sold or made fashionable if the marketing strategy is right.

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Вопрос № 863658

The force that you exert on the Earth as a result of gravity acting on your body is …
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Вопрос № 863660

Прочитайте текст и выполните задания.
Plasma Cutters
1. Modern industry depends on the manipulation of heavy metal and alloys. We need metals to build the tools and transportation necessary for day-to-day business. The reason is simple: metals are extremely strong and durable, so they're the logical choice for most things that need to be especially big, especially sturdy, or both.
2. The funny thing is that metal's strength is also a weakness: because metal is so good at resisting damage, it's very difficult to manipulate and form into specialized pieces. People can precisely cut and manipulate the metals using the plasma cutter. The plasma cutter is actually a common tool that has been around since World War II.
3. Plasma cutters are not the only devices to harness the power of plasma. Neon signs, fluorescent lighting and plasma displays, just to name a few, all rely on it to get the job done. These devices use "cool" plasma. Though cool plasma cannot be used to cut metals, it has tons of other useful applications.
Завершите утверждение согласно содержанию текста.
Modern industry relies on plasma cutters as …
they are common tools to manipulate with metals  
metals are the most frequently used material in industry
plasma has a great many applications
they are the most effective devices in manipulating with metals and their alloys

Вопрос № 863661

Прочитайте текст и выполните задания.
Plasma Cutters
1. Modern industry depends on the manipulation of heavy metal and alloys. We need metals to build the tools and transportation necessary for day-to-day business. The reason is simple: metals are extremely strong and durable, so they're the logical choice for most things that need to be especially big, especially sturdy, or both.
2. The funny thing is that metal's strength is also a weakness: because metal is so good at resisting damage, it's very difficult to manipulate and form into specialized pieces. People can precisely cut and manipulate the metals using the plasma cutter. The plasma cutter is actually a common tool that has been around since World War II.
3. Plasma cutters are not the only devices to harness the power of plasma. Neon signs, fluorescent lighting and plasma displays, just to name a few, all rely on it to get the job done. These devices use "cool" plasma. Though cool plasma cannot be used to cut metals, it has tons of other useful applications.
Ответьте на вопрос
How is the effectiveness of plasma used in industry?
In spite of having good characteristics metals’ drawback is in being manipulated primarily by plasma cutters.
As long as cool plasma cannot be used to cut metals, it can be applied for other useful industrial purposes.
Manipulations with metals enable industry to build the tools and transportation necessary for day-to-day business.
Plasma cutter is irreplaceable for manipulations with metals and “cool” plasma can be used for illumination.
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