Вопрос № 999582 - Английский язык

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                                                        Renaissance
1. Renaissance, literally «rebirth», is the period in European civilization immediately following the Middle Ages, traditionally held to have been characterized by a rise of interest in classical learning and values. The Renaissance also witnessed the discovery and exploration of new continents, the substitution of the Copernican for the Ptolemaic system of astronomy, the decline of the feudal system and the growth of commerce, and the invention or application of such potentially powerful innovations as paper, printing, the mariner’s compass,and gunpowder. To the scholars and thinkers of the day, however, it was primarily a time of the revival of classical learning and wisdom after a long period of cultural decline and stagnation.
2. The term Middle Ages was coined by scholars in the 15th century to designate the interval between the downfall of the classical world of Greece and Rome and its rediscovery at the beginning of their own century, a revival in which they felt they were participating. Indeed, the notion of a long period of cultural darkness had been expressed by Petrarch even earlier. Events at the end of the Middle Ages, particularly beginning in the 12th century, caused a series of social, political, and intellectual transformations that culminated in the Renaissance. These included the increasing failure of the Roman Catholic Church and the Holy Roman Empire to provide a stable and unifying framework for the organization of spiritual and material life, the rise in importance of city-states and national monarchies, the development of national languages, and the breakup of the old feudal structures.
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What period in history is called the Middle Ages?

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                                                        Renaissance
1. Renaissance, literally «rebirth», is the period in European civilization immediately following the Middle Ages, traditionally held to have been characterized by a rise of interest in classical learning and values. The Renaissance also witnessed the discovery and exploration of new continents, the substitution of the Copernican for the Ptolemaic system of astronomy, the decline of the feudal system and the growth of commerce, and the invention or application of such potentially powerful innovations as paper, printing, the mariner’s compass,and gunpowder. To the scholars and thinkers of the day, however, it was primarily a time of the revival of classical learning and wisdom after a long period of cultural decline and stagnation.
2. The term Middle Ages was coined by scholars in the 15th century to designate the interval between the downfall of the classical world of Greece and Rome and its rediscovery at the beginning of their own century, a revival in which they felt they were participating. Indeed, the notion of a long period of cultural darkness had been expressed by Petrarch even earlier. Events at the end of the Middle Ages, particularly beginning in the 12th century, caused a series of social, political, and intellectual transformations that culminated in the Renaissance. These included the increasing failure of the Roman Catholic Church and the Holy Roman Empire to provide a stable and unifying framework for the organization of spiritual and material life, the rise in importance of city-states and national monarchies, the development of national languages, and the breakup of the old feudal structures.
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Renaissance
1. Renaissance, literally «rebirth», is the period in European civilization immediately following the Middle Ages, traditionally held to have been characterized by a rise of interest in classical learning and values. The Renaissance also witnessed the discovery and exploration of new continents, the substitution of the Copernican for the Ptolemaic system of astronomy, the decline of the feudal system and the growth of commerce, and the invention or application of such potentially powerful innovations as paper, printing, the mariner’s compass,and gunpowder. To the scholars and thinkers of the day, however, it was primarily a time of the revival of classical learning and wisdom after a long period of cultural decline and stagnation.
2. The term Middle Ages was coined by scholars in the 15th century to designate the interval between the downfall of the classical world of Greece and Rome and its rediscovery at the beginning of their own century, a revival in which they felt they were participating. Indeed, the notion of a long period of cultural darkness had been expressed by Petrarch even earlier. Events at the end of the Middle Ages, particularly beginning in the 12th century, caused a series of social, political, and intellectual transformations that culminated in the Renaissance. These included the increasing failure of the Roman Catholic Church and the Holy Roman Empire to provide a stable and unifying framework for the organization of spiritual and material life, the rise in importance of city-states and national monarchies, the development of national languages, and the breakup of the old feudal structures.
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Landmark Inventions of the Millennium
1. The last 1,000 years have produced an incredible number and variety of scientific and technological breakthroughs – but which of these were the most important? Narrowing a list of the thousands of inventions made since the year 1000 to the ten greatest requires some exact criteria. The qualifying inventions either provided radically new ways to do an important job, or they made possible tasks that were previously unimagined. Their impact was felt, if not right away then eventually, by a large portion of humanity. These developments have made possible significant new technological innovations and scientific discoveries. And finally, they have had an enduring effect on the world.
2. The inventions that meet these criteria, in chronological order, are the compass, the mechanical clock, the glass lens, the printing press, the steam engine, the telegraph, electric power, wireless communications, antibiotics, and the transistor. Missing from this list are many extremely significant technological advances, including the airplane, telephone, automobile, and computer. In many cases these inventions were omitted because they are based on earlier developments or breakthroughs.
3. In considering the ten most significant inventions of the past 1,000 years, a subtle distinction must be made: the difference between «invention» and «discovery» is not as clear as one might think. A discovery can be as simple as the observation of a previously unnoticed phenomenon, while an invention is a human-devised machine, tool, or apparatus that did not previously exist.
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Mixed economies
1. A mixed economy contains elements of both market and planned economies. At one extreme we have a command economy, which does not allow individuals to make economic decisions, at the other extreme we have a free market, where individuals exercise considerable economic freedom of choice without any government restrictions. Between these two extremes lies a mixed economy.
2. In mixed economies some resources are controlled by the government whilst others are used in response to the demands of consumers. Technically, all the economies of the world are mixed. Some countries are nearer to command economies, while others are closer to free market economies.
3. The aim of mixed economies is to avoid the disadvantages of both systems while enjoying the benefits that they both offer. So, in a mixed economy the government and the private sector interact in solving economic problems. The state controls the share of the output through taxation and transfer payments and intervenes to supply essential items such as health, education and defence, while private firms produce cars, furniture, electrical items and similar, less essential products.
4. The UK is a country with mixed economy. Some services are provided by the state (for example, health care and defence) whilst a range of privately owned businesses offer other goods and services.
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Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
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