Прочитайте текст и выполните задания. Fashion 1. The concept of fashion implies a process of style c...: ответ на тест 1007645 - Английский язык

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                                                         Fashion
1. The concept of fashion implies a process of style change, because fashions in dress, as well as in furniture and other objects, have taken very different forms at different times in history. Most people follow fashion to some extent, because fashion refers to much more than the haute couture, the exclusive and expensive clothing produced by leading designers. Even schoolchildren are aware that fashions exist. Nevertheless, we do tend to distinguish between basic clothing, such as blue jeans, parkas and T-shirts, and the latest trendy fashions created by fashion designers. Fashion reflects the society of which it is a part. It has been influenced by wars, conquests, laws, religion, and the arts. Individual personalities have also had an impact on fashion. Royalty and heads of states have set fashion, and in the 20th century media stars have emerged as leaders of fashion. French writer Anatole France said that if he could come back to Earth 100 years after his death and have only one thing to read, he would choose a fashion magazine because that would show him the way people lived.
2. Fashion also has its critics, who have at times denounced fashion as irrational, frivolous, tyrannical, and immoral. Why should pink be in fashion one season and grey the next season? Why do people follow fashion like sheep when they have enough clothes already? A common accusation is that fashion designers accelerate fashion change to create new business. Yet no new fashion succeeds until people are ready to accept it. The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles.
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                                                         Fashion
1. The concept of fashion implies a process of style change, because fashions in dress, as well as in furniture and other objects, have taken very different forms at different times in history. Most people follow fashion to some extent, because fashion refers to much more than the haute couture, the exclusive and expensive clothing produced by leading designers. Even schoolchildren are aware that fashions exist. Nevertheless, we do tend to distinguish between basic clothing, such as blue jeans, parkas and T-shirts, and the latest trendy fashions created by fashion designers. Fashion reflects the society of which it is a part. It has been influenced by wars, conquests, laws, religion, and the arts. Individual personalities have also had an impact on fashion. Royalty and heads of states have set fashion, and in the 20th century media stars have emerged as leaders of fashion. French writer Anatole France said that if he could come back to Earth 100 years after his death and have only one thing to read, he would choose a fashion magazine because that would show him the way people lived.
2. Fashion also has its critics, who have at times denounced fashion as irrational, frivolous, tyrannical, and immoral. Why should pink be in fashion one season and grey the next season? Why do people follow fashion like sheep when they have enough clothes already? A common accusation is that fashion designers accelerate fashion change to create new business. Yet no new fashion succeeds until people are ready to accept it. The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles.
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Anthropology
1. Anthropology is the holistic «science of man». The discipline deals with the integration of different aspects of the social sciences, humanities, and human biology. Anthropology includes archaeology, prehistory, physical or biological anthropology, anthropological linguistics, social and cultural anthropology, ethnology and ethnography. The word anthropos is from the Greek for «human being» or «person». Eric Wolf described sociocultural anthropology as «the most scientific of the humanities, and the most humanistic of the sciences».
2. The goal of anthropology is to provide a holistic account of humans and human nature. Since anthropology arose as a science in Western societies that were complex and industrial, a major trend within anthropology has been a methodological drive to study peoples in societies with more simple social organization, sometimes called «primitive» in anthropological literature, but without any connotation of «inferior». Today, most anthropologists use terms such as «less complex» societies or refer to specific modes of subsistence or production, such as «hunter-gatherer» or «forager» or «simple farmer» to refer to humans living in non-industrial, non-Western cultures, such people or folk (ethnos) remaining of great interest within anthropology.
3. The quest for holism leads most anthropologists to study a particular folk or people in detail, using biogenetic, archaeological, and linguistic data alongside direct observation of contemporary customs. In the 1990s and 2000s, calls for clarification of what constitutes a culture, of how an observer knows where his or her own culture ends and another begins, and other crucial topics in writing anthropology were heard. It is possible to view all human cultures as part of one large, evolving global culture.
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Market Economies
1. In a true market economy the government plays no role in the management of the economy, the government does not intervene in it. The system is based on private enterprise with private ownership of the means of production and private supplies of capital, which can be defined as surplus income available for investment in new business activities. Workers are paid wages by employers according to how skilled they are and how many firms wish to employ them. They spend their wages on the products and services they need. Consumers are willing to spend more on products and services, which are favoured. Firms producing these goods will make more profits and this will persuade more firms to produce these particular goods rather than less favoured ones.
2. Thus, in a market economy consumers decide what is to be produced. Consumers will be willing to pay high prices for products they particularly desire. Firms, which are privately owned, see the opportunity of increased profits and produce the new fashionable and favoured products.
3. Such a system is, at first view, very attractive. The economy adjusts automatically to meet changing demands. No planners have to be employed, which allows more resources to be available for production. Firms tend to be highly competitive in such an environment. New advanced products and low prices are good ways to increase sales and profits. Since all firms are privately owned they try to make the largest profits possible.
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Neoclassical Economics
1. The most remarkable feature of neoclassical economics is that it reduces many broad categories of market phenomena to considerations of individual choice and, in this way, suggests that the science of economics can be firmly grounded on the basic individual act of subjectively choosing among alternatives.
2. Neoclassical economics began with the so-called marginalist revolution in value theory that emerged toward the end of the nineteenth century. Strictly speaking, neoclassical economics is not a school of thought (in the sense of a well-defined group of economists following a single great master) but more a loose amalgam of subschools of thought, each revolving around such acknowledged masters as Alfred Marshall in England, Leon Walras in France, and Carl Menger in Austria.
3. In England there was established the Cambridge school – a variant of neoclassical economics that stressed continuity with the past achievements of the classical school. In France, the general equilibrium school was founded in 1874. This subschool investigated the mathematical conditions under which all markets could be in equilibrium simultaneously. The Austrian subschool focused on the essential problems of economic organization.
4. What these subschools have in common is the importance they attach to explaining the coordinating features of market processes in terms of plans and subjective evaluations carried out by individuals in the market subject to the constraints of technological knowledge, social custom and practice, and scarcity of resources.
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Market Economies
1. In a true market economy the government plays no role in the management of the economy, the government does not intervene in it. The system is based on private enterprise with private ownership of the means of production and private supplies of capital, which can be defined as surplus income available for investment in new business activities. Workers are paid wages by employers according to how skilled they are and how many firms wish to employ them. They spend their wages on the products and services they need. Consumers are willing to spend more on products and services, which are favoured. Firms producing these goods will make more profits and this will persuade more firms to produce these particular goods rather than less favoured ones.
2. Thus, in a market economy consumers decide what is to be produced. Consumers will be willing to pay high prices for products they particularly desire. Firms, which are privately owned, see the opportunity of increased profits and produce the new fashionable and favoured products.
3. Such a system is, at first view, very attractive. The economy adjusts automatically to meet changing demands. No planners have to be employed, which allows more resources to be available for production. Firms tend to be highly competitive in such an environment. New advanced products and low prices are good ways to increase sales and profits. Since all firms are privately owned they try to make the largest profits possible.
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Private firms in market economies try to …