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Вопрос № 857178 - Английский язык

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …
Варианты ответов
  • the point-of-sale
  • the market
  • the supermarkets
  • the shops
Тип вопроса: Вопрос с одним правильными вариантом
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Вопрос задал(а): Анонимный пользователь, 13 Ноябрь 2020 в 15:21
На вопрос ответил(а): Анастасия Степанова, 13 Ноябрь 2020 в 15:21

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Вопрос № 857177

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Marketing is finding out about your customers and competitors so that you can provide the right product at the right price.
Think about the people you want to sell to: your target market. Different products have different target markets, for example, Swatch and Rolex watches. Questions to ask are:
– Who are my Customers - age, sex, income?
– What is the size of the market?
– Is it possible for the market to get bigger?
– What about product awareness – do people know about my company’s products?
You find out this information through market research. Market research uses interviews to find out about people’s attitudes and questionnaires to find out about their shopping habits.
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Вопрос № 933282

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Choosing the right advertising for your product or service is really important. Here are some tips.
– Understand your customers. Find out who they are (their age, interests, lifestyle, income, buying habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV programmes do they watch?
– What do you want your advertising to achieve? What is its purpose? Do you want to inform people about your product or service? Do you want them to buy it, or see it in a different way? What is its USP (unique selling point)?
– Keep your message simple and clear. Say just one thing, e.g. “This is new”, “This is better”, “This makes life easier”. Make sure you have a headline that is eye-catching. Make sure the text tells the customer everything you want them to know.
Закончите предложение:
Make sure you have a headline that is …
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Другие вопросы по предмету Английский язык

Вопрос № 857179

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Sometimes the government can encourage or discourage imports and exports of goods. It imposes quotas on certain products. An export quota specifies how much of a product can a manufacturer ship out. An import quota allows you to import to certain limit. The quota may be absolute (we reach a certain amount and can ship more) or the government can combine it with a special tariff on all units over that amount. For example, we had an import quota of 6,000 automobiles. We had bought 6,000 automobiles with a 6.5% tariff by the end of the last year, and all others we bought with a 45% tariff.
The Governmental Policy
Quotas
Import and Export
Quotas and Tariffs

Вопрос № 857180

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Governments can prohibit the import or export of certain products for military, sanitary, moral or political reasons. A military embargo prevents weapons going to a certain country. The United States prohibit the import of certain birds and animals for sanitary reasons. Moral reasons are the grounds for embargoing cocaine, heroin and other drugs. Sometimes governments prevent the export for political reasons. For example, the United Nations set embargo on sales to, and purchases from, Rhodesia before it became Zimbabwe.
Embargoes
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The Kinds of Embargoes

Вопрос № 857181

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Great Britain is one of the world’s leading industrialized nations. It has achieved this position despite the lack of most raw materials needed for industry. Great Britain also must import about 40% of its food supplies. Thus the country’s prosperity is heavily dependent upon the export of manufactured goods in exchange for raw materials and foodstuffs. Service industries employed about 60% of the workforce, while manufacturing accounted for just over 25%.
Within the manufacturing sector itself, the largest industries include machine tools; electric power, automation, and railroad equipment; ships; motor vehicles and parts; aircraft; electronic and communications equipment; metals; chemicals; petroleum; coal; food processing; paper and printing; textile; and clothing.
Great Britain
The Economy of Great Britain
The Leading Industrialized Nation
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Вопрос № 857182

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Britain’s chief exports are manufactured goods, machinery, fuels, chemicals, semi-finished goods, and transport equipment. The chief imports are manufactured goods, machinery, semi-finished and consumer goods, and foodstuffs. Since the early 1970s Great Britain’s trade focus has shifted from the United States to the European Community, which now accounts for over 50% of Britain’s trade. Germany, the United State, France, and the Netherlands are Britain’s main export markets. The country accounts for 6% of the world’s total exports.
Import of Great Britain
Export of Great Britain
Export and Import
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