Прочитайте текст и найдите соответствующий перевод подчеркнутого выражения. Although a certain perce...: ответ на тест 1046620 - Английский язык

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Although a certain percentage of graduates will still be unemployed six months after leaving university, the majority will have found employment by then. Many of these will even have been offered a job while at university, as a result of visiting a job fair.
Job fairs are held at many universities each year. Companies come along to advertise jobs, which are usually in management, and the career structures and benefit packages that go with them. Job fairs are an effective way for undergraduates to find out what kind of job they might be interested in.
If you go to a job fair, dress professionally. Don’t wear jeans and a T-shirt. Wear a suit! You don’t want to look irresponsible when you have your first meeting with your potential employer. If you’re interested in a job on offer, you may have to fill out an application form, so it’s helpful to take along relevant information with you. You’ll also need proof of all your qualifications, so don’t forget to take photocopies of all your certificates with you.

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Try to come for the interview 10 minutes before it starts. Take something to read in case you have to wait. You may be asked to fill in the application. Every company has its own form of application. There are all kinds of questions, the employer wants to know about you as a candidate for the job. If for any reason you are getting late for the meeting or unable to come, call your interviewer and tell him/her about it.

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1_______. The major forms of money in those days, gold and silver coins, were inconvenient to carry and liable to be stolen. 2_______. In this way, the goldsmith became a kind of medieval banker. 3_______. In time, the goldsmiths’ receipts became very popular with merchants and travelers who had to move large sums of money. 4_______.

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1_______. That is they represented a specific amount of gold in storage. In time, however, the goldsmiths noticed that on most days the gold that people withdrew was less than the amount they deposited. 2_______. In many instances, the borrowers, too, were content simply to take paper receipts rather than the actual metal. This was the beginning of what we now call fractional reserve banking. 3_______. Since goldsmiths’ receipts were a form of paper money, goldsmiths’ loans had the effect of increasing the money supply. Much the same is true today when banks make loans. 4_______. After setting aside a fraction of these deposits in the form of reserves, they create money by lending the remainder but instead of goldsmith receipts, modern banks expand the money supply through the use of checking accounts.

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Choosing the right advertising for your product or service is really important. Here are some tips.
– Understand your customers. Find out who they are (their age, interests, lifestyle, income, buying habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV programmes do they watch?
– What do you want your advertising to achieve? What is its purpose? Do you want to inform people about your product or service? Do you want them to buy it, or see it in a different way? What is its USP (unique selling point)?
– Keep your message simple and clear. Say just one thing, e.g. “This is new”, “This is better”, “This makes life easier”. Make sure you have a headline that is eye-catching. Make sure the text tells the customer everything you want them to know.
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Make sure you have a headline that is …

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A campaign to promote a tourist destination takes a lot of careful planning.
First, you have to decide exactly what your region offers to visitors – the weather, the natural features (beaches, mountains, scenery), the culture, historical buildings, etc.
Next, you need to identify your target market. This means knowing who your customers are. What are they interested in? How much money will they spend?
Then you need to decide on the objectives for your campaign. Are you trying to attract new visitors, keep your existing customers, or raise awareness about your region?
After that, you need to decide the best way to communicate your message. What’s the best way to promote your region – advertising, cultural events, etc.?
Finally, you need to plan your resources – this means how much money, how much time, and how many people. Think about all the activities within your campaign, give each one a budget (money), a schedule (time), and the people to make sure it happens.
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Are you trying to attract new visitors, keep your existing customers, or raise awareness about …