Прочитайте текст. Choosing the right advertising for your product or service is really important. He...: ответ на тест 933282 - Английский язык

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Choosing the right advertising for your product or service is really important. Here are some tips.
– Understand your customers. Find out who they are (their age, interests, lifestyle, income, buying habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV programmes do they watch?
– What do you want your advertising to achieve? What is its purpose? Do you want to inform people about your product or service? Do you want them to buy it, or see it in a different way? What is its USP (unique selling point)?
– Keep your message simple and clear. Say just one thing, e.g. “This is new”, “This is better”, “This makes life easier”. Make sure you have a headline that is eye-catching. Make sure the text tells the customer everything you want them to know.
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Make sure you have a headline that is …

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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A campaign to promote a tourist destination takes a lot of careful planning.
First, you have to decide exactly what your region offers to visitors – the weather, the natural features (beaches, mountains, scenery), the culture, historical buildings, etc.
Next, you need to identify your target market. This means knowing who your customers are. What are they interested in? How much money will they spend?
Then you need to decide on the objectives for your campaign. Are you trying to attract new visitors, keep your existing customers, or raise awareness about your region?
After that, you need to decide the best way to communicate your message. What’s the best way to promote your region – advertising, cultural events, etc.?
Finally, you need to plan your resources – this means how much money, how much time, and how many people. Think about all the activities within your campaign, give each one a budget (money), a schedule (time), and the people to make sure it happens.
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Are you trying to attract new visitors, keep your existing customers, or raise awareness about …

Заполните пропуски в письме следующими фразами и предложениями:
1_______,
I am writing in response to your advertisement, which I saw in today’s Daily News. I would like to apply for the post of receptionist.
2_______. My qualifications include the Cambridge First Certificate in English and the DELF2 in French. I believe I have the personal qualities necessary for the position because I like to meet new people and have a good telephone manner.
It is my intention to go оn to studу to be a doctor when I leave school. This post would be a very useful opportunity to learn what is involved. I gained some experience while working for my uncle, who is dermatologist, last summer, and would like to find out more.
Please find attached my CV, which gives more details and the address of two referees. 3_______. I am available for interview at your convenience.
I look forward to hearing from you.
4_______,
Fedor Tomsk

Заполните пропуски в письме следующими фразами и предложениями:
1_______,
I am writing in response to your advertisement, which I saw in the Moscow Daily News yesterday. 2_______.
I am a nineteen-year-old student, currently studying maths at Moscow State University.
I love being with children. I have three younger brothers and sisters, who I regularly look after when my parents are at work. They also love sports and games – basketball, swimming, tennis, hide-and-seek – and I would be very happy to organize similar activities for your children.
3_______. I was awarded an A grade in the Cambridge First Certificate in English examination last year.
I would be very grateful if you could let me know what the rate of pay per hour would be, and which hours during the summer I would be expected to work. I could be free every day if necessary, from the beginning of June until the end of September.
If you require any further information, or wish me to attend an interview, please do not hesitate to let me know.
4_______,
Yelizaveta Asimov

Заполните пропуски в письме следующими фразами и предложениями:
1_______,
I am writing following a recent visit to the Oldbury Sports Centre. 2_______.
Although they were generally polite and helpful, the members of staff seemed to lack basic sports knowledge. None of them could offer any advice to me on choosing a squash racket. I suggest you send your employees on suitable training courses.
3_______. I understand that repairs need to be carried out. However, when I called for information the day before my visit, the receptionist did not mention that the pool was closed. If I had known, I would have visited the sports centre at another time.
Finally, offering lessons in different sports is a good idea, but I found them to be very expensive. The prices should be lower, and more sports should be offered. I was disappointed that windsurfing was not available.
I hope you will take these points into consideration.
I look forward to hearing from you.
4_______,
Philip Evans