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Levi Strauss was in Bavaria in Europe in 1829. He moved to America when he was 17 years old. He went there to look for gold.
Strauss took a lot of cloth with him to San Francisco. When he got there, he saw that people needed clothes. Clothes did not last very long in the gold fields. He decided that he would stop looking for gold and would only make pants. He opened a small shop and made a lot of money from selling pants.
Strauss found a strong cloth. It came from a town in France called Nimes. The French called it ‘serge de Nimes’. The Americans called it ‘denim’. Strauss also bought some cloth from Genoa, a town in Italy. To Americans this name sounded like ‘jeans’ so they called his pants ‘jeans’. The cloth Strauss used was always blue so people called his pants ‘blue jeans’ and ‘blue denims’. Other people called them ‘Levi’s’.
The Americans
Clothes
Pants
Levi Jeans