Вопрос № 237106 - Английский язык

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Marketing can be divided into four main elements that are known as the four P’s: product, price, placement and promotion.
The marketing strategies of determining product, price, placement and promotion are not planned in isolation. Marketing analysts often look at a combination of these four factors. This combination of the four P’s is known as the marketing mix. In order to develop a successful marketing mix researchers first ask two important questions: Who is going to buy the product? What is the potential to sell this product?

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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