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1_________________________. Its main competitor is the Access card. Between 1979 and 1990, Access was more popular than Barclaycard, which lost money in 1990. 2_____________________________. By October 1991, theirs was the number one in Britain and Barclaycard were in profit again.
One of the features of the new card was free insurance. If you bought an item with a Barclaycard and something happened to it in the next hundred days, you got your money back.
3_____________________________. They wanted to show the public that Barclaycard: is accepted all over the world; offers free insurance; is replaced quickly if you lose it. 4______________________________.
Barclaycard is a popular British credit card from Barclays Bank.
That same year Barclaycard launched a card with new features with a very successful advertising campaign.
Barclaycard asked an advertising agency, BMP DDB Needham, to design a new campaign.
They created Latham, an old-fashioned James Bond character who thinks he knows everything.
