Прочитайте текст. Marketing is finding out about your customers and competitors so that you can prov...: ответ на тест 857177 - Английский язык

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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The Japanese work hard to identify attractive global markets. They look for industries that require high skills and high labor intensity but few natural resources. 1_______. They like markets where consumers around the world would be willing to buy the same product design. 2_______.
Japanese study teams spend several months evaluating the target market, searching for market niches that are not being satisfied. Sometimes they start with a product that is as good as the competitor’s but priced lower, sometimes with a product with higher quality or new features. The Japanese provide quick service to their customers. 3_______. Their entry strategy is to build market share rather than early profits.
4_______. They spot new opportunities through market segmentation, develop markets in new countries, and work to build a network of world markets and production locations.

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
Закончите предложение:
Now you are ready to launch your product in …

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Sometimes the government can encourage or discourage imports and exports of goods. It imposes quotas on certain products. An export quota specifies how much of a product can a manufacturer ship out. An import quota allows you to import to certain limit. The quota may be absolute (we reach a certain amount and can ship more) or the government can combine it with a special tariff on all units over that amount. For example, we had an import quota of 6,000 automobiles. We had bought 6,000 automobiles with a 6.5% tariff by the end of the last year, and all others we bought with a 45% tariff.

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Governments can prohibit the import or export of certain products for military, sanitary, moral or political reasons. A military embargo prevents weapons going to a certain country. The United States prohibit the import of certain birds and animals for sanitary reasons. Moral reasons are the grounds for embargoing cocaine, heroin and other drugs. Sometimes governments prevent the export for political reasons. For example, the United Nations set embargo on sales to, and purchases from, Rhodesia before it became Zimbabwe.

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Great Britain is one of the world’s leading industrialized nations. It has achieved this position despite the lack of most raw materials needed for industry. Great Britain also must import about 40% of its food supplies. Thus the country’s prosperity is heavily dependent upon the export of manufactured goods in exchange for raw materials and foodstuffs. Service industries employed about 60% of the workforce, while manufacturing accounted for just over 25%.
Within the manufacturing sector itself, the largest industries include machine tools; electric power, automation, and railroad equipment; ships; motor vehicles and parts; aircraft; electronic and communications equipment; metals; chemicals; petroleum; coal; food processing; paper and printing; textile; and clothing.