Вопрос № 1072670 - Английский язык

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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Marketing is finding out about your customers and competitors so that you can provide the right product at the right price.
Think about the people you want to sell to: your target market. Different products have different target markets, for example, Swatch and Rolex watches. Questions to ask are:
– Who are my Customers - age, sex, income?
– What is the size of the market?
– Is it possible for the market to get bigger?
– What about product awareness – do people know about my company’s products?
You find out this information through market research. Market research uses interviews to find out about people’s attitudes and questionnaires to find out about their shopping habits.
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Market research uses questionnaires to find out about people’s …

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First of all, what is money? 1_______. The money you are most familiar with, currency, consists of the paper money and coins that you use almost daily. Currency is legal tender. 2_______.
From the earliest times precious metals, such as gold and silver, along with copper, have been the most popular forms of money. 3_______. As you read through history, you will discover societies that favoured things such as tobacco, fish hooks, shells and, of course, various forms of paper for their money. 4_______.

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Marketing starts in a market, which brings together buyers and sellers. In some cases buyers and sellers meet physically, in other cases business can be transacted over the telephone or via a computer.
The buyers must have money to spend and willingness to spend it or a purpose or service that they themselves are willing to trade. The sellers must have what the buyers want.
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The buyers must have money to …

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Most large companies now produce only what their market researchers tell them is in demand.
All products were new at one time. Today, a product is new if it is unique, or if it is new for the manufacturer who is entering the market to challenge the existing competition, or if it has had enough substantial design modifications to make it a new product.
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A product is new if it is new for the manufacturer who is entering the market to challenge the existing …

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Human wants are unlimited, but the resources necessary to satisfy those wants are limited. Every society has an identical problem, the problem of scarcity.
Everyone – individuals, business, firms and government – need to make choices from among the things they want. In the process they will try to economize, to get the most from what they have. With this in mind we define economics as the social science that describes and analyzes how society chooses from among scarce resources to satisfy its wants.
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Every society has an identical problem, the problem of …