Вопрос № 607712 - Английский язык

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Companies that want greater control over their product have to manufacture it at home and then export it to the foreign countries. In this case exporters must examine the market. Some firms can sell their products to an export\import merchant, who takes all the selling risks. In other cases the company may use an export\import agent who sells the products to wholesalers or retailers in the foreign country. Sometimes the exporter may set up its own sales offices and branches abroad. This is more expensive and only large firms can afford it.

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Companies that want greater control over their product have to manufacture it at home and then export it to the foreign countries. In this case exporters must examine the market. Some firms can sell their products to an export\import merchant, who takes all the selling risks. In other cases the company may use an export\import agent who sells the products to wholesalers or retailers in the foreign country. Sometimes the exporter may set up its own sales offices and branches abroad. This is more expensive and only large firms can afford it.

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To go international a large firm can set up a joint venture with a company in another country. In this case two companies pool their resources to design, manufacture and sell the product. Both firms profit by the results of this arrangement. They also share responsibility. One of the firms provides the necessary funds and know-how for producing goods. In return it gets a foothold in the foreign market. The other firm obtains financial aid and technical assistance. And it takes responsibility for handling red tape and organizing sales in the local market.

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In the realm of foreign commerce, the US led the world in value of imports in 1986, and was second only to Federal Republic of Germany in value of exports. Exports of domestic merchandise, raw materials, agricultural and industrial products, and military goods amounted in 1985 to nearly $207 billion. One rapidly growing export category was computers, which rose from $1.2 billiоn in 1970 to $13.8 in 1985, frain exports rose from $2.6 to $11.25 in 1985.

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There are some institutions and policies in the world that foster international trade. If these institutions did not exist, many companies would not at all be able to go international. The U.S. government created the Export - Import Bank (Eximbank) in order to reduce unemployment in the country. Eximbank makes loans to U.S exporters and foreign buyers of U.S. imports if private financing is not available. A firm can also buy insurance from the Foreign Credit Insurance Association (FCIA) to cover political risk (such as expropriation and loss due to war). The exporter can also buy insurance coverage on credit sales to foreign customer.

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The mineral industry in the United Kingdom accounts for approximately 6 percent of the gross national product (GNP) but employs less than 1 percent of the work force. Production from oil fields in the North Sea has allowed the United Kingdom to become virtually self-sufficient in petroleum. The United Kingdom’s coal industry, despite its steady decline since the early 1950s, remains one of the largest - and most technologically advanced in Europe.