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Вопрос № 605471 - Английский язык

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Marketing research involves the use of surveys, tests, and statistical studies to analyze consumer trends and to forecast the quantity and locale of a market favourable to the profitable sale of products or services. The social sciences are increasingly utilized in customer research. Psychology and sociology, for example, by providing clues to people’s activities, circumstances, wants, desires, and general motivation, are keys to understanding the various behavioural patterns of consumers.
Coupled with applications from the social sciences has been the introduction of modern measuring methods when surveys are made to determine the extent of markets for a particular product. The modern measuring methods include the use of statistics and the utilization of computers to determine trends in consumers’ desires for various products.
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The modern measuring methods include the use of statistics and the utilization of computers to determine trends in consumers’ desires _____________________.
Варианты ответов
  • for various products
  • for various services
  • for various goods
  • for different products
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Вопрос задал(а): Анонимный пользователь, 12 Ноябрь 2020 в 20:12
На вопрос ответил(а): Анастасия Степанова, 12 Ноябрь 2020 в 20:12

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Вопрос № 605472

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An important influence in marketing theory is the continuous and rapid change in consumer interests and desires. Consumers today are more sophisticated than those of past generations. They attend school for much longer; they are exposed to newspapers, magazines, movies, radio, television, and travel. Consumers also have much greater interaction with other people. Their demands are more exacting, and their taste changes more volatile. Markets tend to be segmented as each group calls for products suited to its particular tastes. «Positioning» the product - that is, determining the exact segment of the population that is likely to buy a product, and then developing a marketing campaign to enhance the product's image to fit that particular segment - requires great care and planning.
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Consumers also have much greater interaction with _______________________.
other customers
different people
other pupils
other people

Вопрос № 857177

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Marketing is finding out about your customers and competitors so that you can provide the right product at the right price.
Think about the people you want to sell to: your target market. Different products have different target markets, for example, Swatch and Rolex watches. Questions to ask are:
– Who are my Customers - age, sex, income?
– What is the size of the market?
– Is it possible for the market to get bigger?
– What about product awareness – do people know about my company’s products?
You find out this information through market research. Market research uses interviews to find out about people’s attitudes and questionnaires to find out about their shopping habits.
Закончите предложение:
Market research uses questionnaires to find out about people’s …
manners
attitudes
shopping lists
shopping habits

Другие вопросы по предмету Английский язык

Вопрос № 605472

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An important influence in marketing theory is the continuous and rapid change in consumer interests and desires. Consumers today are more sophisticated than those of past generations. They attend school for much longer; they are exposed to newspapers, magazines, movies, radio, television, and travel. Consumers also have much greater interaction with other people. Their demands are more exacting, and their taste changes more volatile. Markets tend to be segmented as each group calls for products suited to its particular tastes. «Positioning» the product - that is, determining the exact segment of the population that is likely to buy a product, and then developing a marketing campaign to enhance the product's image to fit that particular segment - requires great care and planning.
Закончите предложение
Consumers also have much greater interaction with _______________________.
other customers
different people
other pupils
other people

Вопрос № 605473

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Competition has sharply intensified, as the number of firms engaged in producing similar products has increased. Each firm tries to differentiate its products from those of its competitors. Profit margins, meaning the profit percentages made by a business per dollar of sales, are constantly being lessened. While costs continue to rise, competition tends to keep prices down. The result is a narrowing spread between costs and selling prices, and an increase in a business’ sales volume is necessary to maintain or increase profit.
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Each firm tries to differentiate its products from those of ____________________.
its clients
its customers
its partners
its competitors

Вопрос № 605474

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The consumer movement, that is, the insistence on reputable products and services by consumer groups, gives every indication of becoming a permanent influence on marketing techniques. Both consumer groups and government agencies have intensified their scrutiny of products, challenging such diverse elements as product design, length and legitimacy of warranty, and promotional tactics. New legislation has generally defined and extended the manufacturer’s responsibility for product performance.
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The consumer movement gives every indication of becoming a permanent influence on ___________________.
marketing researches
promotional techniques
marketing design
marketing techniques

Вопрос № 605475

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Ecological concerns have affected product design and marketing, especially as the expense of product modification has increased the retail cost. Such forces, which have added to the friction between producer and consumer, must be understood by the marketer and integrated into a sound marketing program.
Even the way a firm handles itself in public life, that is, how it reacts to social and political issues, has become significant. The public’s dissatisfaction with the actions and attitudes of a firm has sometimes led to a reduction in sales; conversely, consumer enthusiasm, generated by a firm’s intentional establishment of a good public image or public relations, has led to increased sales.
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Ecological concerns have affected ____________________.
goods design and marketing
goods production and marketing
product production and marketing
product design and marketing
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