Three strategies that have been especially popular with advertisers can be classified as slogans rat...: ответ на тест 1007009 - Английский язык

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Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Advertisers seem to feel that such slogans do increase …

Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
Основной идеей текста является …

A successful negotiation is when two people (or teams) reach agreement on something which they are both happy with. There should not be a winner and a loser. The negotiation should end with both people getting what they want. For example, if workers negotiate with the company’s management, the workers may get more pay and the management may get better productivity.
To be a good negotiator takes a lot of skill and preparation. You need to:
– understand what is a good result for the other team as well as yourself
– have a clear idea of your objectives
– be willing to compromise on your objectives
– be sure what your priorities are – what is most important to you
– have a strategy – a plan of what you are going to do and say
– listen carefully to the other people – what they say, and how they say it
– be well-prepared.
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If workers negotiate with the company’s management, the workers may get more pay and the management may get …

To be effective as a leader, you must develop skills in strategic thinking. Strategic thinking is a process whereby you learn how to make your business vision a reality by developing your abilities in team work, problem solving, and critical thinking. It is also a tool to help you confront change, plan for and make transitions, and envision new possibilities and opportunities.
Strategic thinking is like making a movie. Every movie has a context (or story), which it uses to get you to experience a certain outcome (an emotion, in this case) at the end of the movie. Strategic thinking is much the same in that it requires you to envision WHAT you want your ideal outcome to be for your business and then works backwards by focusing on the story of HOW you will be able to reach your vision.
Основной идеей текста является …

Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions.
Основной идеей текста является …

Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
Основной идеей текста является …