Вопрос № 911653 - Английский язык

The traits of an effective leader include the following:
1. Emotional stability. Good leaders must be able to tolerate frustration and stress. Overall, they must be well-adjusted and have the psychological maturity to deal with any arising problem.
2. Enthusiasm. Leaders are usually seen as active, expressive, and energetic. They are often very optimistic and open to change. Overall, they are generally quick and alert and tend to be uninhibited.
3. Conscientiousness. Leaders are often dominated by a sense of duty and tend to be very exacting in character. They usually have a very high standard of excellence and an inward desire to do one’s best. They also have a need for order and tend to be very self-disciplined.
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The effective leader must be well-adjusted and have the psychological maturity to deal with any …

The traits of an effective leader include the following:
1. Emotional stability. Good leaders must be able to tolerate frustration and stress. Overall, they must be well-adjusted and have the psychological maturity to deal with any arising problem.
2. Enthusiasm. Leaders are usually seen as active, expressive, and energetic. They are often very optimistic and open to change. Overall, they are generally quick and alert and tend to be uninhibited.
3. Conscientiousness. Leaders are often dominated by a sense of duty and tend to be very exacting in character. They usually have a very high standard of excellence and an inward desire to do one’s best. They also have a need for order and tend to be very self-disciplined.
Основной идеей текста является …

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It’s easy to become confused about these terms: advertising, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different but similar activities.
For example, advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is typically done with signs, brochures, commercials, direct mail or e-mail messages, personal contact, etc.
Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said.
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Advertising is bringing a product (or service) to the attention of potential and current …

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Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions.
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Public relations activities include helping the public to understand the company and its …

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Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Advertisers seem to feel that such slogans do increase …

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Trade and payments across national borders require that one of the parties to the transaction contract to pay or receive funds in a foreign currency. At some stage, one party must convert domestic money into foreign money. Moreover, knowledgeable investors based in each country are aware of the opportunities of buying assets or selling debts denominated in foreign currencies when the anticipated returns are higher abroad or when the interest costs are lower. These investors also must use the foreign exchange market whenever they invest or borrow abroad. The foreign exchange market is the largest market in the world in terms of the volume of transactions. That the volume of foreign exchange trading is many times larger than the volume of international trade and investment reflects that a distinction should be made between transactions that involve only banks and those that involve banks, individuals, and firms involved in international trade and investment.