Прочитайте текст. Big companies spend millions of dollars on developing their brand and designing th...: ответ на тест 857174 - Английский язык

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Sport is probably as old as the humanity itself. It has been developing with the developing and growth of the mankind. All over the world people of different ages are very fond of sports and games. Sport not only helps people to become strong and to develop physically but also makes them more organized and better disciplined in their daily activities. It makes for a healthy mind in a healthy body. Sports help people to keep in good health.
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All over the world people of different ages are very fond of __________________.

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Sport is probably as old as the humanity itself. It has been developing with the developing and growth of the mankind. All over the world people of different ages are very fond of sports and games. Sport not only helps people to become strong and to develop physically but also makes them more organized and better disciplined in their daily activities. It makes for a healthy mind in a healthy body. Sports help people to keep in good health.
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All over the world people of different ages are very fond of __________________.

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For many years, sales of cigarettes in western countries have been falling, because people know more about the dangers of smoking. Because of this, one large tobacco company has increased its marketing activities in Asia and Latin America. In these parts of the world, people know less about the danger to their health from smoking. At the moment, about 150,000 people a year in Latin America die from smoking-related illness. This number is going up every year. The tobacco company knows this, but it continues to sell more and more cigarettes in these countries. The pressure group ASH (Action on Smoking and Health) says tobacco companies use the fact that people don’t understand the dangers. They believe this is unethical as it puts profits before people.
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For many years, sales of cigarettes in western countries have been falling, because people know more about the dangers of …

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Each year, farmers in Africa and Asia sell most of their crops (e.g. rice, corn), but save a small amount to grow the next year. Now, a US company has developed a new plant gene called the Terminator. If a plant has this gene, it produces seeds which won’t grow again after the first year. This means the farmers must buy new seeds every year. This is good for the company’s profits. But pressure groups like Greenpeace say this is irresponsible. They say that it kills the natural plants and means farmers have to get their seeds from the company. If farmers can’t afford to buy the company’s seeds, they will have no crops to grow. The result could be that people die from hunger.
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The buying of new seeds every year is good for …

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Marketing is finding out about your customers and competitors so that you can provide the right product at the right price.
Think about the people you want to sell to: your target market. Different products have different target markets, for example, Swatch and Rolex watches. Questions to ask are:
– Who are my Customers - age, sex, income?
– What is the size of the market?
– Is it possible for the market to get bigger?
– What about product awareness – do people know about my company’s products?
You find out this information through market research. Market research uses interviews to find out about people’s attitudes and questionnaires to find out about their shopping habits.
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Market research uses questionnaires to find out about people’s …

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …