Прочитайте текст. Three strategies that have been especially popular with advertisers can be classif...: ответ на тест 911656 - Английский язык

Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Advertisers seem to feel that such slogans do increase …

Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Trade and payments across national borders require that one of the parties to the transaction contract to pay or receive funds in a foreign currency. At some stage, one party must convert domestic money into foreign money. Moreover, knowledgeable investors based in each country are aware of the opportunities of buying assets or selling debts denominated in foreign currencies when the anticipated returns are higher abroad or when the interest costs are lower. These investors also must use the foreign exchange market whenever they invest or borrow abroad. The foreign exchange market is the largest market in the world in terms of the volume of transactions. That the volume of foreign exchange trading is many times larger than the volume of international trade and investment reflects that a distinction should be made between transactions that involve only banks and those that involve banks, individuals, and firms involved in international trade and investment.

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The foreign exchange markets are among the largest markets in the world, with annual trading volume in excess of $160 trillion. The purpose of the foreign exchange markets is to bring buyers and sellers of currencies together. It is an over-the-counter market, with no central trading location and no set hours of trading. Prices and other terms of trade are determined by negotiation over the telephone or by wire, satellite, or telex. The foreign exchange market is informal in its operations: there are no special requirements for market participants, and trading conforms to an unwritten code of rules.

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The prices of foreign currencies expressed in terms of other currencies are called foreign exchange rates. There are today three markets for foreign exchange: the spot market, which deals in currency for immediate delivery; the forward market, which involves the future delivery of foreign currency; and the currency futures and options market, which deals in contracts to hedge against future changes in foreign exchange rates. Immediate delivery is defined as one or two business days for most transactions. Future delivery typically means one, three, or six months from today.
Dealers and brokers in foreign exchange actually set not one but two exchange rates for each pair of currencies. That is, each trader sets a bid (buy) price and an asked (sell) price. The dealer makes a profit on the spread between the bid and asked price, although that spread is normally very small.

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The foreign exchange market is the market in which the currencies of different countries are exchanged for one another. The foreign exchange market is made up of thousands of people all over the world – importers and exporters, banks and specialists in the buying and selling of foreign exchange called foreign exchange brokers.
The foreign exchange market opens on Monday morning in Tokyo when it is still midnight on Sunday in London. As the day advances the foreign exchange market also opens in Zurich, Frankfurt, London, New York and finally in Vancouver and Los Angeles.
Before these last two markets have closed, Tokyo is open again for the next day of business.