Вопрос № 605452 - Английский язык

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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The product element of marketing refers to the goods or services that a company wants to sell. Next, a company considers the price to charge for its product. There are three pricing options the company may take: above, with or below the prices that its competitors are charging. Most companies sell their goods or services for average prices established by major producers in the industry.
The third element of the marketing process – placement – involves getting the product to the customer. This takes place through the channels of distribution. A common channel of distribution is: manufacturer –> wholesaler –> retailer –> customer.
Wholesalers generally sell large quantities of a product to retailers, and retailers usually sell smaller quantities to customers.
Finally, communication about the product takes place between a buyer and a seller and is known as promotion. There are two major ways of promotion: 1) through personnel selling, as in a department store; 2) and through advertising, as in a newspaper or magazine, etc.

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An integral part of management theory, which concerns itself with laws and ways of optimizing organizational structures of various industrial units. The basic principle recognized by all scholars is that an organization should have a design, which will make it possible to realize its strategy. That is why it is recommended that organizational structure should be designed first from top management and then all the way down to subordinates. Three main steps of creating organizational structures can be defined:
- to divide the organization in the horizontal dimension into wide blocks corresponding to basic types of activities on strategy realization;
- to define the range of rights and duties for different positions in the organization;
- to determine basic production functions, assign their performance to concrete people and, if need be, attach several subordinates for effective work to these managers.
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The design of the organization will make it possible to realize its __________________.

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The basic mechanism of interaction between people in a company exists in three forms: to order someone to do something – “authoritarizm”, to ask someone to do something on certain conditions or without them – “compromise”, to wait until your partner takes the initiative and performs corresponding actions – “consensus”.
Consensus is a Japanese style of decision-making, i.e. keep discussing until the decision appears and becomes obvious, or until participant takes the responsibility for some decision. Thus, the decision is accepted only in case it is clear for all the participants or at least for several ones. This system of decision-making is the most effective one from the point of view of the minimization of risk. It is characterized by a strong discipline of its participants, and consequently high product quality. However this system is rather slow, having a high risk of refusal and breakdown in strong dynamic processes. As a rule, such management systems are used on the top management level. One of the important criteria of its use is almost equal social position of the participants. However, the last thesis is not obligatory, but the involving of less socially provided members requires professional growth prospects.
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Such management systems as consensus are used ______________________.

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“You give me – I give you”, i.e. a decision is accepted at the level of some compromises. The decision can be right or wrong, and the one is responsible for it will either be rewarded or not. This system of decision-making is very dynamic and guarantees a social growth to its participants. This system presents the basis of any young business.
However, this principle cannot always give the best results due to the subjectivity of both problem statement and the evaluation of product quality (are the best results so necessary, if the time of the product use is limited?). This is a typical principle according to which the American society works, where everything has its on cost, where professional rises and falls depend on correct and timely accepted decisions, and the latter is very well paid. This method is strongly subjective, being dependent on certain people and used as a rule for building average management levels.
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Such system of decision-making as compromise is very dynamic and guarantees a social growth ______________________.

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Authoritarian is the style of management accepted in the military forces. The responsibility for accepted decisions lays at the top level of hierarchy, while the bottom levels of hierarchy implicitly carry out the orders of the higher ones.
This style of management is highly operative not only in terms of time, but also in terms of the scale of ranks (otherwise it wouldn’t be used in the army), it is also completely subjective and conservative. The efficiency of this principle depends on entirely on the accurate and detailed statement of the problem on higher levels. The given system requires strong rules and algorithms for performance of various actions; otherwise the system stays idle or carries out false commands. Along with that system is conservative and has a slight feedback, as the principles of management in military forces have hardly changed for many years.
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The principles of management in military forces have hardly changed ____________________.