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A campaign to promote a tourist destination takes a lot of careful planning.
First, you have to decide exactly what your region offers to visitors – the weather, the natural features (beaches, mountains, scenery), the culture, historical buildings, etc.
Next, you need to identify your target market. This means knowing who your customers are. What are they interested in? How much money will they spend?
Then you need to decide on the objectives for your campaign. Are you trying to attract new visitors, keep your existing customers, or raise awareness about your region?
After that, you need to decide the best way to communicate your message. What’s the best way to promote your region – advertising, cultural events, etc.?
Finally, you need to plan your resources – this means how much money, how much time, and how many people. Think about all the activities within your campaign, give each one a budget (money), a schedule (time), and the people to make sure it happens.
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Are you trying to attract new visitors, keep your existing customers, or raise awareness about …
your city
your town
your country
your region