Прочитайте текст. Choosing the right advertising for your product or service is really important. He...: ответ на тест 1046623 - Английский язык

Прочитайте текст.
Choosing the right advertising for your product or service is really important. Here are some tips.
– Understand your customers. Find out who they are (their age, interests, lifestyle, income, buying habits). Find out what is the best way to reach them. Which newspapers do they read? Which TV programmes do they watch?
– What do you want your advertising to achieve? What is its purpose? Do you want to inform people about your product or service? Do you want them to buy it, or see it in a different way? What is its USP (unique selling point)?
– Keep your message simple and clear. Say just one thing, e.g. “This is new”, “This is better”, “This makes life easier”. Make sure you have a headline that is eye-catching. Make sure the text tells the customer everything you want them to know.
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Make sure you have a headline that is …

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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A campaign to promote a tourist destination takes a lot of careful planning.
First, you have to decide exactly what your region offers to visitors – the weather, the natural features (beaches, mountains, scenery), the culture, historical buildings, etc.
Next, you need to identify your target market. This means knowing who your customers are. What are they interested in? How much money will they spend?
Then you need to decide on the objectives for your campaign. Are you trying to attract new visitors, keep your existing customers, or raise awareness about your region?
After that, you need to decide the best way to communicate your message. What’s the best way to promote your region – advertising, cultural events, etc.?
Finally, you need to plan your resources – this means how much money, how much time, and how many people. Think about all the activities within your campaign, give each one a budget (money), a schedule (time), and the people to make sure it happens.
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Are you trying to attract new visitors, keep your existing customers, or raise awareness about …

Заполните пропуски в письме следующими фразами и предложениями:
1_______,
I am writing in response to Mungo Newcombe’s column (“Fear”, 24th June). Mr Newcombe describes our area as “crime-ridden” and “out of control”. Having recently carried out a project on crime, I disagree strongly with Mr Newcombe’s opinions.
2_______. This is simply not true. In fact, it has been falling steadily for the past ten years. 3_______. The truth is that violent crime makes up only two percent of all crimes committed. The majority of crimes involve car theft. However unpleasant this is, it rarely involves violence to other people.
Mr Newcombe also mentions crime prevention. He accuses the local council of scrapping the crime prevention programme. This is untrue. Indeed, the council budget for crime prevention this year was fifty percent more than last year.
I would strongly suggest that Mr Newcombe checks his facts carefully before he writes again on this subject. Making people feel afraid for no reason does not benefit our local community at all.
4_______,
Wendy Bishop

Заполните пропуски в письме следующими фразами и предложениями:
1_______,
Heathwick airport is now entering its tenth year. During that time, we have seen noise levels fall to record low levels. This is in spite of the fact that the number of flights has increased. We have also seen a decrease in the number of complaints from local residents.
We hope that you will agree that now is the time for Heathwick to expand. 2_______. At the same time, we are planning to plant trees to help decrease the noise problem for local residents.
I would be interested to hear any views you may have regarding these proposals. 3_______,
Patrick Gordon
4_______

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