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Two sayings sum up the “spirit of an organization”. One is the inscription on Andrew Carnegie’s tombstone: “Here lies a man who knew how to enlist in his service better men than himself”. The other is the slogan of the drive to find jobs for the physically handicapped: “It’s the abilities, not the disabilities, that count”.
Management by objective tells a manager what he ought to do. The proper organization of his job enables him to do it. But it is the spirit of the organization that determines whether he will do it. It is the spirit that motivates, that calls upon a man’s reserves of dedication and effort, that decides whether he will give his best or do just enough to get by.
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Management by objective tells a manager what ___________________.
he needs to do
he can do
he wants to do
he ought to do