Вопрос № 1072673 - Английский язык

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When you know who your customers are and how big your market is, the next step is to set your objectives. Do you want to increase sales? To increase market share? Or to make your product different from the competition?
Next, think about your strategy for meeting your objectives. If your objective is to increase market share, you could:
– find new customers by making your product more attractive
– take customers from your competitors
– persuade your customers to use more of your product.
How will you make your strategy work? What message do you want to send? There are many types of promotion and it’s important to choose the right one, e.g.
– advertising on TV, in newspapers, etc.
– direct marketing by post (mailshots)
– telesales – selling to customers on the phone
– point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!
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Now you are ready to launch your product in …

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Marketing is finding out about your customers and competitors so that you can provide the right product at the right price.
Think about the people you want to sell to: your target market. Different products have different target markets, for example, Swatch and Rolex watches. Questions to ask are:
– Who are my Customers - age, sex, income?
– What is the size of the market?
– Is it possible for the market to get bigger?
– What about product awareness – do people know about my company’s products?
You find out this information through market research. Market research uses interviews to find out about people’s attitudes and questionnaires to find out about their shopping habits.
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Market research uses questionnaires to find out about people’s …

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Human wants are unlimited, but the resources necessary to satisfy those wants are limited. Every society has an identical problem, the problem of scarcity.
Everyone – individuals, business, firms and government – need to make choices from among the things they want. In the process they will try to economize, to get the most from what they have. With this in mind we define economics as the social science that describes and analyzes how society chooses from among scarce resources to satisfy its wants.
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Every society has an identical problem, the problem of …

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1_______
2_______,
Further to your last letter, I am happy to provide you with the information you need:
On an order for twelve plants we could not give any discount. We believe 3_______ and offer excellent value of money.
On terms of payment are one month’s charges in advance.
It would be useful to come to the sale. Is next Tuesday morning at 10 a.m. convenient for you? I can use the opportunity to clarify any other questions that you might have.
Yours sincerely,
4_______

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1_______
Dear Mr Smith,
2_______ that we have been interviewing candidates for the position of Marketing Director. I am now pleased to inform that we have appointed an excellent candidate, Simone Verdy. Simone has worked in marketing for over fifteen years and I am sure that 3_______.
I would like to invite you to a short lunchtime in Conference Room 2 Tuesday 5 Feb where you’ll have a chance to meet Simone on an informal basis. Refreshments will be available. Please let me know if you can come.
4_______,
Brian Smith

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1_______
2_______,
In reverting to your enquiry about the firm David&C. We have managed to get the following information. The firm is reputable and 3_______. It is one of the leading manufacturers of the motors of the high capacity for the car industry. It produces 70% of the motors for home industry, and exports about 30% of its product to Europe and the North America. It usually guarantees shipment within seven days. It does its best to meet all the clients’ requirements.
Yours faithfully,
4_______