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The consumer movement, that is, the insistence on reputable products and services by consumer groups, gives every indication of becoming a permanent influence on marketing techniques. Both consumer groups and government agencies have intensified their scrutiny of products, challenging such diverse elements as product design, length and legitimacy of warranty, and promotional tactics. New legislation has generally defined and extended the manufacturer’s responsibility for product performance.
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The consumer movement gives every indication of becoming a permanent influence on ___________________.
marketing researches
promotional techniques
marketing design
marketing techniques