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1_________________________. Its main competitor is the Access card. Between 1979 and 1990, Access was more popular than Barclaycard, which lost money in 1990. 2_____________________________. By October 1991, theirs was the number one in Britain and Barclaycard were in profit again.
3_____________________________. If you bought an item with a Barclaycard and something happened to it in the next hundred days, you got your money back.
Barclaycard asked an advertising agency, BMP DDB Needham, to design a new campaign. 4______________________________. They created Latham, an old-fashioned James Bond character who thinks he knows everything.
Barclaycard is a popular British credit card from Barclays Bank.
That same year Barclaycard launched a card with new features with a very successful advertising campaign.
One of the features of the new card was free insurance.
They wanted to show the public that Barclaycard: is accepted all over the world; offers free insurance; is replaced quickly if you lose it.