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The Japanese have performed an economic miracle since World War II. In a very short time, they have achieved global market leadership in many industries: cars, motorcycles, watches, cameras, optical instruments, steel, shipbuilding, computers and consumer electronics. They are now making strong inroads into rubber tyres, chemicals, machine tools and even design clothes and cosmetics. Some credit the global success of Japanese companies to their unique business and management practices. Others point to the help they get from Japanese government, powerful trading companies, and banks. Still others say Japan’s success is based on low wage rates and unfair dumping policies.
But one of the main keys to Japan’s success is its skilful use of marketing. They know how to select a market, enter it the right way, build market share, and protect their share against competitors.
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Some people think that the global success of Japanese companies is their unique …
unfair dumping policies
low wage rates
use of marketing
business and management practices