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Companies can choose various methods to establish their products in a foreign market. One option is to start by working with local experts such as sales agents or distributors, who have the knowledge of the market and sell on behalf of the company. This often leads to the company opening a local branch or sales office. Another option is to sell patents and licenses, or give permission to use patents and licenses for their products. Companies may wish to start by manufacturing in the export market, in which case they can either set up a local subsidiary or a joint venture with a local partner.
Joint Venture
Local Branch
Local Subsidiary
Methods of Establishing Products in a Foreign Market