Вопрос № 224012 - Английский язык

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There are some institutions and policies in the world that foster international trade. If these institutions did not exist, many companies would not at all be able to go international. The U.S. government created the Export - Import Bank (Eximbank) in order to reduce unemployment in the country. Eximbank makes loans to U.S exporters and foreign buyers of U.S. imports if private financing is not available. A firm can also buy insurance from the Foreign Credit Insurance Association (FCIA) to cover political risk (such as expropriation and loss due to war). The exporter can also buy insurance coverage on credit sales to foreign customer.

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There are some institutions and policies in the world that foster international trade. If these institutions did not exist, many companies would not at all be able to go international. The U.S. government created the Export - Import Bank (Eximbank) in order to reduce unemployment in the country. Eximbank makes loans to U.S exporters and foreign buyers of U.S. imports if private financing is not available. A firm can also buy insurance from the Foreign Credit Insurance Association (FCIA) to cover political risk (such as expropriation and loss due to war). The exporter can also buy insurance coverage on credit sales to foreign customer.

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The fifth largest trading nation in the world, Britain provides just over 9 per cent of the main manufacturing countries’ exports of manufactured goods. The country is a major supplier of aerospace products, motor vehicles, electrical equipment, chemicals, textiles and most types of machinery, and is a growing oil exporter. It relies upon imports for about two-fifths of total consumption of foodstuffs and for most of the raw materials required by industry.

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Тhе economy of Great Britain is based largely on private enterprises but has some major publicly owned industries (notably coal, steel, gas, electricity and railways) and a few joint enterprises. The Government is reducing the size of the public sector, returning parts of the steel, transport, telecommunications and aerospace industries, for example, to private enterprise.

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When a company is small it cannot sometimes enter a foreign market. It can sign a licensing agreement with a foreign firm. A license is a legal agreement in which one firm gives another a right to manufacture and sell its product. A company that obtains this right pays the licenser a royalty. Royalty is a certain percentage of the income from the sale of the product. Businesses that have patents or trademarks usually can use licensing to protect them against counterfeiters. The licensee gains a successful product and the know-how. The licenser often controls the quality of the goods which the licensee produces, because high quality guarantees the reputation of the licenser. The licensee chooses the selling strategies because he knows more about how to sell the product in the foreign market.

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A company can set up a branch in the foreign country to handle the sales of the product abroad. A parent company specifies the tasks and goals of a branch. Those usually consist of marketing and selling the product. If the managers of the parent company decide to arrange the company's own production facilities (plants, factories, etc) overseas, they set up a subsidiary. A subsidiary works under the laws of the foreign country and to the profit of its parent company. Some subsidiaries are to a great extend independent of their parent companies because the home management believes that the on-site managers are in the best position to make decisions.