Three strategies that have been especially popular with advertisers can be classified as slogans rat...: ответ на тест 1007013 - Английский язык

Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Advertisers seem to feel that such slogans do increase …

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Three strategies that have been especially popular with advertisers can be classified as slogans, rational appeals, and emotional appeals.
Advertisers often use slogans that sound great but mean little or nothing. Yet, advertisers seem to feel that such slogans, when repeated often enough, do increase sales.
Rational appeals rely upon logic or reason to convince the consumer to buy a product.
Emotional appeals rely upon the use of psychology.
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Advertisers seem to feel that such slogans do increase …

A successful negotiation is when two people (or teams) reach agreement on something which they are both happy with. There should not be a winner and a loser. The negotiation should end with both people getting what they want. For example, if workers negotiate with the company’s management, the workers may get more pay and the management may get better productivity.
To be a good negotiator takes a lot of skill and preparation. You need to:
– understand what is a good result for the other team as well as yourself
– have a clear idea of your objectives
– be willing to compromise on your objectives
– be sure what your priorities are – what is most important to you
– have a strategy – a plan of what you are going to do and say
– listen carefully to the other people – what they say, and how they say it
– be well-prepared.
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Society has only recently addressed the problems of crimes made possible by the computer revolution.
One problem involves the stealing of valuable information from other persons’ computers. Recall that larceny is “the wrongful taking of the property of others”. This traditional definition of the crime made it difficult to prosecute those who steal computer data for two reasons. First, many courts concluded that there was not a “taking” if an intruder merely copied the information in the computer. Second, even if an intruder copied and erased computer information, some courts concluded that there was no taking of “personal property” but only the loss of electrical impulses, which no one really owns.
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Crime violates the laws of community, state or nation. It is punishable in accordance with these laws. The definition of crime varies according to time and place, but the laws of most countries consider as crimes such offences as arson, bigamy, burglary, forgery, murder, and treason.
Not all offences against the law are crimes. The laws that set down the punishments for crimes form the criminal law. This law defines as crimes those offences considered most harmful to the community. On the other hand, a person may wrong someone else in some other way that offends the civil law. The common law recognizes three classes of crime: treason, felony, and misdemenour. Death or life imprisonment is the usual penalty for treason. Laws in the USA, for example, define a felony as a crime that is punishable by a term of one year or more in a state or federal prison. A person who commits a misdemenour may be punished by a fine or a jail term of less one year.
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When a buyer has chosen the house, he has a lawyer to draw up a contract. This document states the legal definition of the property, gives the purchase price and demands proof of owner. It also includes other important information, such as the fixtures that are to remain in the house and the time when the purchaser will take possession.
The buyer pays a deposit when he signs the contract. The deposit binds the seller to the terms of the contract.
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