Вопрос № 605470 - Английский язык

Прочитайте текст и найдите соответствующий перевод подчеркнутого выражения.
Marketing can be divided into four main elements that are known as the four P’s: product, price, placement and promotion.
The marketing strategies of determining product, price, placement and promotion are not planned in isolation. Marketing analysts often look at a combination of these four factors. This combination of the four P’s is known as the marketing mix. In order to develop a successful marketing mix researchers first ask two important questions: Who is going to buy the product? What is the potential to sell this product?

Прочитайте текст
Activities involved in getting goods from the producer to the consumer are called Marketing. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however, marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.
Закончите предложение
The producer is responsible for ____________________.

Прочитайте текст
Marketing research involves the use of surveys, tests, and statistical studies to analyze consumer trends and to forecast the quantity and locale of a market favourable to the profitable sale of products or services. The social sciences are increasingly utilized in customer research. Psychology and sociology, for example, by providing clues to people’s activities, circumstances, wants, desires, and general motivation, are keys to understanding the various behavioural patterns of consumers.
Coupled with applications from the social sciences has been the introduction of modern measuring methods when surveys are made to determine the extent of markets for a particular product. The modern measuring methods include the use of statistics and the utilization of computers to determine trends in consumers’ desires for various products.
Закончите предложение
The modern measuring methods include the use of statistics and the utilization of computers to determine trends in consumers’ desires _____________________.

Прочитайте текст
An important influence in marketing theory is the continuous and rapid change in consumer interests and desires. Consumers today are more sophisticated than those of past generations. They attend school for much longer; they are exposed to newspapers, magazines, movies, radio, television, and travel. Consumers also have much greater interaction with other people. Their demands are more exacting, and their taste changes more volatile. Markets tend to be segmented as each group calls for products suited to its particular tastes. «Positioning» the product - that is, determining the exact segment of the population that is likely to buy a product, and then developing a marketing campaign to enhance the product's image to fit that particular segment - requires great care and planning.
Закончите предложение
Consumers also have much greater interaction with _______________________.

Прочитайте текст
Competition has sharply intensified, as the number of firms engaged in producing similar products has increased. Each firm tries to differentiate its products from those of its competitors. Profit margins, meaning the profit percentages made by a business per dollar of sales, are constantly being lessened. While costs continue to rise, competition tends to keep prices down. The result is a narrowing spread between costs and selling prices, and an increase in a business’ sales volume is necessary to maintain or increase profit.
Закончите предложение
Each firm tries to differentiate its products from those of ____________________.

Прочитайте текст
The consumer movement, that is, the insistence on reputable products and services by consumer groups, gives every indication of becoming a permanent influence on marketing techniques. Both consumer groups and government agencies have intensified their scrutiny of products, challenging such diverse elements as product design, length and legitimacy of warranty, and promotional tactics. New legislation has generally defined and extended the manufacturer’s responsibility for product performance.
Закончите предложение
The consumer movement gives every indication of becoming a permanent influence on ___________________.