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Invisible Hand
1. This term was introduced by an 18th century Scottish philosopher Adam Smith. Under capitalism the Invisible Hand rather than governmental decrees and orders allocates goods, resources and manpower. Adam Smith stated the fundamental proposition: «In every country it always is and must be interest of a great body of the people to buy whatever they want of those who sell it cheapest».
2. For example, when butter is in short supply in an economy, its price would go up to reflect the scarcity. The higher price would encourage profit-seeking companies to increase production of butter. Later, if too much butter was produced, its price would fall. When price dropped, butter-makers would quickly cut back on production until the supply once again came in closer balance with the new level of demand. In a free economy, in which wages, costs and prices are left to the free play in the competitive market, the prospect of profits decides what goods will be made, and in what quantities – and what goods will not be made at all. In a properly functioning free-market economy many suppliers compete for customers who are free to buy at the best that they can find.
3. So, how to explain the role of competition? Each market actor, in buying or selling, is forced to meet the prices offered by competitors. But taken together in the market-place, all these «greeds» or personal desires must compete, creating what economists call aggregate (or collective) demand. Aggregate demand is the total demand for goods and services in the economy at a given time and price level. Aggregate demand is the powerful economic signal that stimulates production of goods that truly are wanted by a significant number of individual people. Ultimately, consumers, making their individual decisions, will «reward» those producers who come closest to delivering the desired goods. The kind of interplay between supply and demand is the Invisible Hand and it operates continuously in a free-market economy.
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What is aggregate demand?
It is the competition between suppliers for customers.
It is the kind of interplay between supply and demand.
It is the «reward» that consumers pay to those producers who come closest to delivering the desired goods.
Aggregate demand is the sum of all demand in an economy, it can be computed by adding the expenditure on consumer goods and services.