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Ecological concerns have affected product design and marketing, especially as the expense of product modification has increased the retail cost. Such forces, which have added to the friction between producer and consumer, must be understood by the marketer and integrated into a sound marketing program.
Even the way a firm handles itself in public life, that is, how it reacts to social and political issues, has become significant. The public’s dissatisfaction with the actions and attitudes of a firm has sometimes led to a reduction in sales; conversely, consumer enthusiasm, generated by a firm’s intentional establishment of a good public image or public relations, has led to increased sales.
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Ecological concerns have affected ____________________.
goods design and marketing
product production and marketing
goods production and marketing
product design and marketing