Вопрос № 1072666 - Английский язык

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What is management? Are there certain functions that all managers perform regardless of whether they’re company presidents, managers of departments, or supervisors of department sections?
If we watch managers at work, we might conclude that their jobs differ so widely in content and scope that no generalizations about management are possible.
One reason for this is that many managers, even top managers, do work that is not management at all. A simple example is the sales manager who actually sells and perhaps has a set of customers of his own, in addition to managing the sales force. Then there’s the “working foreman” or leadman who works right along with the group he’s supervising. In these cases the managers are actually spending only part of their time on management itself.
A second reason why it may be difficult to identify the functions common to all managers is that the scope of their activities differs widely.

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Interviewer: One hears over and over again that what a modern enterprise needs is a good manager. What do you think of the problem?
Adams: The importance of a good manager can’t be overestimated.
Interviewer: What do you think makes 1_______?
Adams: First of all high standards of professional knowledge and personal conduct.
Interviewer: What personal traits must a good manager have?
Adams: A good manager must be flexible, must have confidence in himself and others, and 2_______. Besides, he must have leading ability.
Interviewer: I see, and what 3_______ should managers have?
Adams: Managers must know how to set up goals and how to achieve them, how to divide work and how to coordinate the activities of individuals.
Interviewer: Management is often called the art of getting things done through people. What’s your point of view on the essence of management?
Adams: The essence of management is to create an environment where individuals, working together, can perform effectively and efficiently. Nowadays, managers must be more skilled in handling people.
Interviewer: Yes, managers must understand that 4_______ are a very important part of any business.

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Some basic characteristics seem to apply to managers in all types of organizations; they include hard work on a variety of activities, preference for active tasks, direct personal relationships.
Almost everything a manager does involves decisions. The reason for making a decision is that a problem exists. In decision making there is always some uncertainty and risk.
Managing is a hard job. There is a lot to be done and relatively little time to do it. The engineer can finish a design on a particular day, and the lawyer can win or lose a case at a certain time. But …

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Marketing can be divided into four main elements that are known as the four P’s: product, price, placement and promotion.
The marketing strategies of determining product, price, placement and promotion are not planned in isolation. Marketing analysts often look at a combination of these four factors. This combination of the four P’s is known as the marketing mix. In order to develop a successful marketing mix researchers first ask two important questions: Who is going to buy the product? What is the potential to sell this product?

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The economy of the Soviet Union had considerable drawbacks. 1_______. Second, for a long period of time investment resources were directed into heavy manufacturing at the expense of consumer or light industry. Third, the pricing system was not based on the market mechanism of supply and demand, and that produced anomalies. For example, the price of bread was below the cost of the wheat used to produce it. 2_______. Fourth, the bureaucratic system and the strong emphasis on meeting targets hindered the introduction of new technologies that could improve productivity. 3_______. Moreover, the state monopoly over production resulted in poor quality of Soviet goods and services. And then, though Soviet economic growth rates were impressive (between the 1950s and 1975, the Soviet gross national product (GNP) increased by 5 percent per year, which was more than in the United States), the country still lagged behind the developed countries. 4_______.

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The Japanese work hard to identify attractive global markets. They look for industries that require high skills and high labor intensity but few natural resources. 1_______. They like markets where consumers around the world would be willing to buy the same product design. 2_______.
Japanese study teams spend several months evaluating the target market, searching for market niches that are not being satisfied. Sometimes they start with a product that is as good as the competitor’s but priced lower, sometimes with a product with higher quality or new features. The Japanese provide quick service to their customers. 3_______. Their entry strategy is to build market share rather than early profits.
4_______. They spot new opportunities through market segmentation, develop markets in new countries, and work to build a network of world markets and production locations.