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It’s easy to become confused about these terms: advertising, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different but similar activities.
For example, advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is typically done with signs, brochures, commercials, direct mail or e-mail messages, personal contact, etc.
Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said.
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Advertising is bringing a product (or service) to the attention of potential and current …