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One secret to Nestle’s 1_________ is that many of its products - especially instant coffee, chocolates, and frozen foods - appeal to consumers all over the 2__________. For example, coffee is closing in on tea as the 3___________ drink in Japan. Frozen dinners, long a hit in the United States, are catching on in Europe. And of course chocolate tastes the same in any language. Although these products have to be adapted slightly to local tastes, they generally can be 4__________ worldwide.